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Model in dark plaid shirt and black trousers leaning against a white partition wall with trees visible through a window.
Model wearing a plaid shirt against a dark, out-of-focus background with natural light filtering through trees
Model in a white knit sweater standing outdoors against a background of dark trees with layered double exposure tree reflections.
Model Tess Breeden wearing an oversized dark plaid button-up shirt against a neutral off-white background.
Portrait of a blonde woman wearing a textured knit sweater with a collared zip top against a plain light wall.
Model Tess Breeden leaning against a white wall wearing a brown long-sleeve top and black wide-leg trousers for H&M.
Model in plaid shirt standing indoors near a large window showcasing exterior trees and water
Model Tess Breeden wearing an oversized cream sweater, brown pleated maxi skirt, and pointed boots leaning against a white wall.
Model Tess Breeden wearing a black sweater, shorts, and tall leather boots standing by a window for H&M.
Back view of a model with a wavy blonde bob wearing a brown geometric knit Fair Isle sweater with a red collar on an off-white background.
Model in dark turtleneck sweater and tall boots posing against a neutral white studio background
Close-up of a model wearing a brown long-sleeve top and black denim jeans, holding a brown faux fur coat against a white background.
Model in dark plaid shirt and black trousers leaning against a white partition wall with trees visible through a window.
Model wearing a plaid shirt against a dark, out-of-focus background with natural light filtering through trees
Model in a white knit sweater standing outdoors against a background of dark trees with layered double exposure tree reflections.

H&M H&M Timber Lookbook 2025

About

The H&M Timber lookbook presents a seasonal fashion editorial that emphasizes tactile layering and minimalist composition. Shot by photography duo Kulesza & Pik, the series juxtaposes clean, off-white studio interiors with soft, natural light, bridging the gap between an urban fashion environment and the organic woodland landscape visible through architectural framing. The imagery features model Tess Breeden styled by Zara Zachrisson, showcasing a collection defined by textured knitwear, plaid patterns, and rich faux-fur elements. The execution leans into a monochrome aesthetic, utilizing soft directional lighting and occasional double exposure techniques to add depth to the silhouettes. Hair by Cim Mahony and natural makeup by Anya de Tobon complete the look, maintaining a polished, coherent focus on Scandinavian-inspired minimalism and fabric detail.

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