H&M
H&M Timber Lookbook
Oct 2025
The H&M Timber Lookbook channels a minimalist Scandinavian aesthetic through a series of editorial portraits. Photographed by Kulesza & Pik, the project explores the interplay between clean, architectural interior spaces and raw woodland environments, utilizing natural light to ground the collection's textured knits, layered plaid shirts, and faux-fur outerwear. Featuring model Tess Breeden, the campaign emphasizes tactile depth through subtle styling by Zara Zachrisson. The imagery makes frequent use of monochrome and analogue film techniques to focus on the interplay of light and shadow, with hair by Cim Mahony and makeup by Anya de Tobon maintaining an understated, natural look throughout the series.
Editorial, Vertical, Clean
Natural light
High Street Fashion
Lookbook
