Vogue China

Aug 2025

For their 'Too busy' editorial, Vogue China presents a study in contemporary poise and structured layering. Photographed by Kulesza & Pik, the series captures a cinematic aesthetic that oscillates between minimalist studio portraiture and environmental shots set against rustic stone architecture and urban backdrops. The work leans into a deliberate, polished narrative, featuring models Diane Chiu, Hejia Li, Yilan Hua, and Ying Ouyang in a curated palette of earthy tones and avant-garde silhouettes. The styling, led by Liu Xiao, emphasizes architectural construction through newspaper-print fabrics, oversized trench coats, and sharp tailoring. Subtle, playful nods to modern professional life appear throughout the imagery, where props like business documents, coffee cups, and office-inspired accessories contrast with high-fashion textures. The project utilizes natural light and analogue film techniques to maintain a tactile, clean atmosphere throughout the editorial series.

Editorial, Vertical, Clean

Natural light

Editorial