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Model reclined in a black armchair wearing a dark coat and tights against a white seamless background

House of Dagmar CAMPAIGN F/W 25 2025

Associated creatives

Tags

Description

This image is part of the campaign F/W 25 project for House of Dagmar, photographed by Max Hoell with fashion styling by Linn Hagglund. The split-frame composition features a female model seated in a modern tubular steel armchair with black upholstery, wearing a dark coat, tights, and pointed heels. The minimalist studio setting uses a clean white seamless backdrop, lit evenly with natural-looking light to highlight the graphic silhouette. Casting was handled by Megan McCluskie and set design by Andreas Frienholt, featuring model Paola Manes.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)

Background

White Seamless

Context

Advertising Campaign