Hot Pockets
DJ
Brand
ProjectDJ
Date
Dec 2024
Description
This commercial for Hot Pockets, titled DJ, features a sequence centered on a protagonist operating a console in a neon, purple-lit party environment. The spot integrates a stylized anthropomorphic brain character alongside transitions that shift between a flight cockpit, a branded blimp, and tropical waters, culminating in product close-ups. Produced with post-production and VFX by Fin Design + Effects, the campaign utilizes a combination of live-action technique and extensive visual effects. The execution leans into dynamic color grading to bridge the various setting shifts throughout the spot.
Style
Horizontal, Commercial, Neon
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Crimson
Pure White
Jet Black
Context
TVC / TV Commercial
Associated creatives
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