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Holograph

Brand Identity
Date

Dec 2023

Description

Holograph establishes a comprehensive brand identity for the technology and digital platform sector, integrating 3D render/CGI elements with precise motion graphics. The design system leverages a minimalist aesthetic, characterized by bold white typography, structured grid alignments, and a distinct iridescent colour palette that shifts across both digital UI mockups and physical outdoor billboards. Developed by Visie Admin with graphic design by The Collected Works, the identity system provides cohesive assets ranging from technical typographic specifications to abstract animated sequences. The visual language utilizes high-contrast monochrome backgrounds, allowing iridescent textures and geometric forms to serve as the primary focus across web interfaces and environmental installations.

Style

Horizontal

Techniques

Motion Graphics

Industries

Apps & Digital Platforms

Context

Brand Film / Corporate Video

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