H&M’s Summer 2025 campaign leans into a refined, minimalist aesthetic to showcase a new season of high street fashion. Captured by photographer Lala Serrano, the series features models Abény Nhial, Nora Attal, and Song Ah Woo in a collection of clean, studio-lit portraits set against seamless white backdrops.
The project emphasizes graphic silhouettes and material texture, utilizing both monochrome and high-contrast lighting techniques. Styling by Eliana Masgalos highlights the intricate details of the accessories, including sculptural metal jewelry and woven bags, while hair by Ali Pirzadeh and makeup by Regina Törnwall maintain a crisp, editorial look throughout the series. Casting was managed by Jessica Martinelli.
