H&M
Summer 2025
Brand
ProjectSummer 2025
Date
May 2025
Description
The H&M Summer 2025 fashion campaign focuses on minimalist silhouettes and sculptural accessories, captured through a series of refined portraits. Photographer Lala Serrano employs a clean, high-contrast studio aesthetic, often utilising monochrome grading to emphasize the texture and form of knitwear, sequins, and metallic jewelry. Featuring models Abény Nhial, Nora Attal, and Song Ah Woo, the campaign leans into a graphic visual language. The production highlights include intricate styling by Eliana Masgalos, complemented by hair styling from Ali Pirzadeh and makeup by Regina Törnwall, with casting led by Jessica Martinelli.
Style
Editorial, Vertical, Clean
Industries
High Street Fashion
Background
White Seamless
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