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Brand
H&M
ProjectSummer 2025
Model in a black maxi dress with side cutouts holding a fringed brown bag against a white background

H&M Summer 2025 2025

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Lala Serrano
Lala SerranoPhotographer
Ali Pirzadeh
Ali PirzadehHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Jessica Martinelli
Jessica MartinelliCasting Director
Abény Nhial
Abény NhialModel
Nora Attal
Nora AttalModel
Song Ah Woo
Song Ah WooModel

Tags

woman in black maxi dressblack maxi dressmaxi dressblack dressdressasian womanwomanlong black dress

Description

Photographed by Lala Serrano for H&M's Summer 2025 project, this fashion image features model Song Ah Woo posing against a clean white seamless background. The subject wears a long black maxi dress featuring a side cutout at the waist and a high leg slit, complemented by dark sandals and a delicate pendant necklace. In her right hand, she holds a large dark brown woven bag with heavy fringe detailing. Hair styling by Ali Pirzadeh and makeup by Regina Törnwall complete the look, captured with clean studio lighting and crisp focus.