Brand
ProjectSummer 2025

H&M Summer 2025 2025
Associated creatives
Tags
Description
This fashion campaign image for H&M Summer 2025, photographed by Lala Serrano, features a model wearing a white sequined scoop-neck crop top paired with neutral beige trousers. A wide metallic gold cuff adorns her wrist, adding a textured accent to the minimalist styling. The shot utilizes clean studio lighting against an unbroken white background, highlighting the garment's reflective sequin details and smooth textures. Hair styling by Ali Pirzadeh features dark hair caught mid-movement, complementing the direct, modern portrait composition.

