H&M Summer 2025 2025

About

This monochrome portrait for H&M Summer 2025 features a model captured by photographer Lala Serrano, wearing a simple white top paired with dramatic, large white tassel earrings. Designed by Eliana Masgalos, with hair styling by Ali Pirzadeh, makeup by Regina Törnwall, and casting by Jessica Martinelli, the composition focuses tightly on the subject against a seamless white backdrop. The high-contrast black-and-white grading emphasizes texture and form, highlighting the intricate details of the accessories and the expressive pose.