H&M Summer 2025 2025

About

This black-and-white profile portrait features a model captured by photographer Lala Serrano for the H&M Summer 2025 project. The composition focuses on a stark silhouette against a bright white background, highlighting a prominent, intricately textured silver earring designed by Eliana Masgalos. Hair is styled neatly back by Ali Pirzadeh, complementing the clean lines of the profile. Makeup by Regina Törnwall maintains a minimalist aesthetic. The high-contrast lighting accentuates the sculpture of the jewellery and the contours of the subject's face.