H&M
Mohamed Hassan x HM Man by Paolo Steve
Brand
Date
Nov 2024
Description
This fashion campaign for H&M showcases the latest H&M Man collection through a series of studio portraits featuring model Mohamed Hassan. Photographed by Paolo Steve, the work centers on clean, editorial-style imagery that emphasizes the tactile nature of the garments, from heavy knitwear and textured fleece to structured jackets. The series utilizes a warm, analogue film aesthetic and chiaroscuro lighting techniques to create high-contrast, atmospheric visuals. By alternating between minimalist studio backdrops and rich, wood-paneled interiors, the project highlights menswear silhouettes through a grounded and professional lens.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
High Street Fashion
Background
Wood Texture
Context
Advertising Campaign
Associated creatives
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