This fashion campaign for H&M showcases the latest H&M Man collection, featuring model Mohamed Hassan. Captured by photographer Paolo Steve, the series utilizes vertical editorial framing to highlight the textures and tailoring of the seasonal menswear range.
The imagery alternates between monochrome portraits and warm, low-key compositions. By employing natural light and analogue film techniques, the photography emphasizes rich garment details and structured layers, from heavy knitwear to textured fleece jackets, set against consistent studio backdrops.
