H&M Mohamed Hassan x HM Man by Paolo Steve 2024

Description

This vertical portrait features model Mohamed Hassan seated in an orange-brown leather armchair against a vertical wood panel wall. He wears a dark zip-up jacket over a patterned bandana scarf. Warm, directional lighting casts soft shadows across the scene, creating a rich tonal contrast. Paolo Steve photographed the campaign for H&M.

Style

Vertical, Commercial, Warm

Industries

High Street Fashion

Color

Background

Wood Texture

Context

Advertising Campaign