Brand
H&M Mohamed Hassan x HM Man by Paolo Steve 2024
Associated creatives
Tags
Description
This portrait features model Mohamed Hassan seated comfortably on a tan leather sofa against a warm wood-paneled wall, captured in a project titled Mohamed Hassan x HM Man by photographer Paolo Steve for H&M. The subject wears a charcoal grey crewneck sweater paired with dark trousers and black dress shoes, with his hands resting casually in his pockets. Warm, directional light creates high-contrast shadows across the scene, accentuating the texture of the leather couch and the wool sweater. The composition employs a vertical framing with deep amber and brown tones dominating the foreground and background.
Style
Editorial, Vertical, Warm, Gritty
Techniques
Low-key / chiaroscuro
Industries
High Street Fashion
Color
Charcoal (50%)
Caramel (50%)
Background
Wood Texture
Context
Advertising Campaign