H&M Mohamed Hassan x HM Man by Paolo Steve 2024

Description

Monochrome fashion portrait of model Mohamed Hassan wearing a dark buttoned jacket and a ribbed beanie against a neutral background. The lighting is soft and directional, highlighting the textures of the heavy fabric and knitwear. Shot by photographer Paolo Steve as part of the H&M project, this clean studio image emphasizes form and tailoring.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Advertising Campaign