H&M

Jul 2025

The Mia Regan x H&M collaboration features a series of fashion campaign images that lean into a coastal, sun-drenched aesthetic. Photographed by Laura Jane Coulson, the editorial work captures the collection through a variety of outdoor environments, ranging from sandy shorelines and rocky cliff edges to bright, minimalist stucco architecture. The imagery emphasizes movement and natural texture, utilising golden hour light to highlight both the fabric details and the surrounding landscapes. The project maintains a consistent lifestyle focus, with model Mia Regan showcased in a collection of versatile apparel. The production team, including hair stylist Fabio Petri and makeup artist Celia Burton, reinforces a clean, relaxed styling approach that complements the natural setting. Techniques such as analogue film photography and underwater capturing add layers of depth to the visual narrative.

Vertical, Warm

Natural light

High Street Fashion

Advertising Campaign