H&M Mia Regan x H&M 2025

About

Model Mia Regan stands on a sunlit sandy beach holding up a large pale yellow scarf decorated with blue and pink motifs against the bright sky. She wears a matching long yellow dress, posed in profile with her arm raised to display the billowing fabric. Gentle waves lap at the shore in the background beneath a clear horizon line. The natural backlighting creates a soft lens flare effect around the scene. This campaign image for H&M was photographed by Laura Jane Coulson.