Brand
ProjectMia Regan x H&M

H&M Mia Regan x H&M 2025
Associated creatives
Tags
Description
Model Mia Regan wades into shallow coastal waters wearing a sweeping, backless butter-yellow slip dress. Photographed from behind by Laura Jane Coulson for the Mia Regan x H&M collaboration, she extends her arms with windblown hair amidst breaking sea foam. Bright natural daylight illuminates the turquoise water and distant coastline dotted with sailing boats beneath a clear sky.
Style
Vertical, Commercial, playful, Warm
Techniques
Natural light
Industries
High Street Fashion
Color
Butter (80%)
Background
Ocean
Context
Advertising Campaign
