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H&M: Mens Lookbook

Brand
H&M
Date

Sep 2025

Description

The H&M Mens Lookbook presents a seasonal collection through a series of editorial images focused on classic layering and tactile menswear staples. The project features a minimalist aesthetic, utilizing a clean studio environment to highlight the texture and tailoring of knitwear and trousers. Photographer Daniyel Lowden captures the collection through a combination of portraiture and still-life flat lays. The imagery leans into the versatility of the apparel, with models Hollow Touete and Kit Butler showcasing the pieces in relaxed studio settings that emphasize the garments' construction and color palette. The execution incorporates clean compositions, macro details, and a mix of soft and natural lighting to define the silhouettes.

Style

Editorial, Horizontal, Clean

Industries
Menswear
Color
Medium Grey
Background

White Seamless

Context

Lookbook

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