H&M
Mens Lookbook
Brand
ProjectMens Lookbook
Date
Sep 2025
Description
The H&M Mens Lookbook presents a collection of contemporary menswear focused on essential layering and tailored knitwear. Captured by photographer Daniyel Lowden, the editorial campaign utilizes a clean, minimalist aesthetic to highlight fabric textures and silhouettes through a series of studio-based portraits and product arrangements. Models Hollow Touete and Kit Butler are featured throughout the lookbook, showcasing a palette of neutral and deep tones including charcoal, camel, and burgundy. The imagery alternates between portraiture and macro detail shots, employing a mix of soft studio light and natural light to emphasize the construction of the garments.
Style
Editorial, Horizontal, Clean
Industries
Menswear
Color
Medium Grey
Background
White Seamless
Context
Lookbook
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