H&M Mens Lookbook 2025

Description

A dual-panel fashion lookbook spread photographed by Daniyel Lowden for the H&M Mens Lookbook project. The left frame features model Hollow Touete seated on a sleek black leather sofa wearing a relaxed grey cardigan, white undershirt, and dark trousers under soft natural studio lighting. The right frame offers a textured macro close-up of folded fine-gauge knit cardigans in espresso brown, heather grey, and black, emphasizing ribbing and tonal buttons.

Style

Editorial, Horizontal, Clean

Techniques

Macro, Soft Light

Industries

Menswear

Color

Context

Lookbook