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A male model in a burgundy v-neck sweater and wide-leg trousers standing beside a rack of hanging knit sweaters on white hangers.

H&M Mens Lookbook 2025

Associated creatives

Tags

Description

Photographed by Daniyel Lowden for the H&M Mens Lookbook, model Hollow Touete stands in a minimal studio setting. He wears a deep burgundy v-neck knit sweater paired with pleated dark wide-leg trousers and black dress shoes. In the foreground, a row of knit sweaters in charcoal grey, camel, burgundy, and black hangs on sleek white hangers. The shot features soft, even studio lighting against a clean white wall and light concrete floor.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Burgundy (40%)
Off-Black (40%)
Medium Grey (20%)

Background

White Seamless

Context

Lookbook