Brand
ProjectMens Lookbook

H&M Mens Lookbook 2025
Associated creatives
Tags
Description
Model Kit Butler poses for the H&M Mens Lookbook photographed by Daniyel Lowden. Framed in a tight portrait against a clean white backdrop, he wears a dark black collared knit polo shirt. Direct natural sunlight casts defined graphic shadows across his neck and chest, emphasizing the minimal styling and clean tailoring.
Style
Editorial, Horizontal, Clean, Minimalist
Techniques
Natural light
Industries
Menswear
Color
Off-Black (60%)
Background
White Seamless, Residential Building
Context
Lookbook
