H&M
H&M Sept 2024 Lookbook
Sep 2024
The H&M September 2024 lookbook presents a high-street fashion collection defined by minimalist styling and a refined monochrome palette. Captured in a studio setting, the imagery focuses on contemporary apparel, utilizing sharp tailoring and tactile fabric textures to define the seasonal aesthetic. Photographer Carlos Garcia and art director Mimi Makela lead the production, employing consistent clean studio lighting and clean, vertical compositions throughout the series. The lookbook balances detailed editorial portraiture with commercial apparel shots, frequently utilizing low-key chiaroscuro lighting to emphasize the silhouettes of outerwear and knitwear. Production credits include design by Eliana Masgalos, hair styling by Andrea Martinelli, and casting by Rita Ornellas, with model Valerie Scherzinger appearing across the campaign.
Vertical, Clean, Editorial
High Street Fashion
White Seamless
Lookbook
