H&M H&M Sept 2024 Lookbook 2024

Description

This studio portrait from the H&M September 2024 lookbook features a model with short dark hair posing against a clean white seamless background. The model wears a fitted white turtleneck layered beneath a textured cream sleeveless dress featuring frayed edges and front pockets with decorative buttons. The lighting is bright and even, highlighting the tactile qualities of the garments and creating soft shadows. The composition is a vertical, waist-up framing focusing on the apparel textures and the model's posed expression. Photography by Carlos Garcia with art direction by Mimi Makela and styling by Eliana Masgalos.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Lookbook