H&M H&M Sept 2024 Lookbook 2024

Description

This lookbook portrait for H and M features a model wearing a dark black jacket and wide trousers with a striped sweater draped over the shoulders. The clean studio lighting highlights the sharp tailoring and monochrome palette against a seamless white background. The styling showcases contemporary apparel with directional layering. Photographed by Carlos Garcia with art direction by Mimi Makela.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

White Seamless

Context

Lookbook