H&M H&M Sept 2024 Lookbook 2024

About

This striking black and white close-up portrait captures a model wearing a dark, metal-studded scarf against a neutral studio backdrop. The composition features sharp lighting contrasts, highlighting facial features and textured details in the apparel. Created as part of the H&M September 2024 lookbook, the image benefits from art direction by Mimi Makela and photography by Carlos Garcia, with hair styling by Andrea Martinelli.