HERO Magazine: No Time Like Today

Brand

HERO Magazine

Date

Mar 2025

Description

No Time Like Today is a comprehensive fashion editorial for HERO Magazine, exploring the intersection of raw urban environments and high-concept menswear. Captured through the lens of photographer Paul Hempstead, the series leans into a candid, observational mood, utilising natural light and analogue film techniques to highlight tactile textures across the garments. The project features styling by Jermaine Daley, who pairs structural tailoring and vivid color-blocking with minimalist layers. Moving between gritty industrial backdrops and expansive coastal landscapes, the imagery maintains a clean, documentary-style aesthetic. The shoot features models Anden Scudder and Owen Miller, with casting by David Chen and makeup artistry by Laramie.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black

Context

Editorial