Brand
ProjectNo Time Like Today

HERO Magazine No Time Like Today 2025
Associated creatives
Tags
Description
This fashion editorial image for HERO Magazine's project No Time Like Today was captured by photographer Paul Hempstead, with styling by Jermaine Daley. It features model Anden Scudder standing outdoors with crossed arms against an industrial backdrop featuring wire fencing and rusted metal structures. The subject wears a layered pink sleeveless top over a white t-shirt, paired with dark trousers and a jacket tied around the waist. Natural daylight illuminates the gritty, urban environment, highlighting raw textures and a candid, observational mood.
Style
Editorial, Horizontal, Gritty, Golden Hour
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Blush (30%)
Slate (50%)
Pure White (20%)
Background
Construction Site
Context
Editorial

