Hermes

Feb 2025

The Hermès Spring/Summer 2025 campaign, led by creative director Fabien Mouillard, presents a series of surreal editorial images that play with perspective and architectural scale. Photographed by Nathaniel Goldberg, the campaign features models Ella Mccutcheon, Erick Saningo, He Cong, and Mathieu Simoneau positioned against expansive, open horizons. The imagery relies on natural light to emphasize the textures of the collection, from structured leather accessories to flowing patterned silks. Art direction by Klervia Gabaud facilitates a dreamlike atmosphere, incorporating oversized sculptural elements and forced perspective compositions. With fashion styling by Rae Boxer, hair by Kalle Eklund, and makeup by Dick Page, the campaign leans into minimalist aesthetics, utilizing clean lines and warm, ambient tones to highlight the seasonal apparel. These images integrate techniques ranging from traditional editorial photography to integrated visual effects.

Editorial, Warm

Natural light

Luxury Fashion Houses

Clear Sky

Advertising Campaign