Hermes: Hermes S/S 25 Campaign

Feb 2025

The Hermes S/S 25 campaign explores themes of scale and architectural geometry through a series of surreal editorial compositions. Photographed by Nathaniel Goldberg under the creative direction of Fabien Mouillard, the collection imagery utilizes forced perspective and dreamlike arrangements set against expansive, open horizons. Art direction from Klervia Gabaud frames the models—including Ella Mccutcheon, Erick Saningo, He Cong, and Mathieu Simoneau—within minimalist environments that emphasize clean lines and structural apparel. The series leans into natural light and atmospheric warmth, creating a distinct visual continuity across both horizontal and vertical formats. Styling by Rae Boxer highlights the collection's textures, while hair by Kalle Eklund and makeup by Dick Page maintain a clean, grounded aesthetic that balances the campaign's imaginative, surreal elements.

Editorial, Warm

Natural light

Clear Sky

Advertising Campaign