Hermes Hermes S/S 25 Campaign 2025

Description

This fashion editorial image for the Hermes Spring Summer 2025 campaign was photographed by Nathaniel Goldberg with art direction by Fabien Mouillard and Klervia Gabaud. Styled by Rae Boxer, model He Cong is captured walking alongside a dramatically oversized bicycle wheel against an open horizon and overcast sky. Hair styling by Kalle Eklund and makeup by Dick Page complete the look, featuring clean natural lighting that highlights the structured dark apparel and accessories.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Overcast Sky

Context

Advertising Campaign