Helsa HELSA Tonal Fall Campaign 2024

Description

This fashion editorial image features model Elsa Hosk photographed by Yulia Gorbachenko for the Helsa Tonal Fall Campaign. She is posed centrally against a plain grey seamless background, wearing a long-sleeve olive green maxi dress featuring a plunging neckline with a torso cutout and ruched detailing. Her blonde hair falls loose around her shoulders, styled with soft texturising, complemented by natural makeup by Leah Darcy and hair styling by Panos Papandrianos. The lighting is soft and directional, highlighting the silhouette of the garment against the neutral backdrop.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign, Lookbook