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Brand
Helsa
ProjectHELSA Tonal Fall Campaign
Model Elsa Hosk wearing a white turtleneck and trousers against a wall with strong diagonal shadows.

Helsa HELSA Tonal Fall Campaign 2024

Associated creatives

Yulia Gorbachenko
Yulia GorbachenkoPhotographer
Panos Papandrianos
Panos PapandrianosHair Stylist
Leah Darcy
Leah DarcyMakeup Artist
Elsa Hosk
Elsa HoskModel

Tags

elsa hoskelsa hosk fashion modelfashion modelwoman wearing cream turtleneckcream turtleneck sweaterturtleneck sweatercream wide leg trouserswide leg trouserscream trouserswhite draped shawldraped shawl

Description

This fashion campaign portrait for Helsa features model Elsa Hosk standing against a plain studio wall crossed by dramatic diagonal shadows of natural light. She wears a relaxed-fit cream turtleneck sweater paired with matching wide-leg trousers and a draped white shawl. Her long blonde hair falls in loose waves around her shoulders, complemented by clean, minimal makeup. The minimalist composition emphasizes fluid textures and a soft neutral color palette, shot by photographer Yulia Gorbachenko with hair styling by Panos Papandrianos and makeup by Leah Darcy.