Helsa HELSA Tonal Fall Campaign 2024

Description

This fashion campaign portrait for Helsa features model Elsa Hosk standing against a plain studio wall crossed by dramatic diagonal shadows of natural light. She wears a relaxed-fit cream turtleneck sweater paired with matching wide-leg trousers and a draped white shawl. Her long blonde hair falls in loose waves around her shoulders, complemented by clean, minimal makeup. The minimalist composition emphasizes fluid textures and a soft neutral color palette, shot by photographer Yulia Gorbachenko with hair styling by Panos Papandrianos and makeup by Leah Darcy.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

White Seamless

Context

Advertising Campaign