Helsa’s F/W 27 campaign is a fashion editorial series that places the collection within textured, architectural environments. The imagery leans into a clean, sophisticated aesthetic, utilizing natural light to highlight the tailoring and material construction of the apparel.
Photographed by Dudi Hasson, the project features model Lydia-Angel in a variety of outdoor urban settings. The styling, led by Elly Mcgaw, highlights structured outerwear and layered silhouettes, ranging from sharp double-breasted trench coats to wool jackets and detailed knitwear. Hair styling by Panos Papandrianos and makeup by Susie Sobol maintain a consistent, polished finish across the series, which utilizes an earthy, warm color palette alongside high-contrast monochrome compositions.
