Helmut Lang

Sep 2026

The Helmut Lang Fall/Winter 2026 campaign leans into a minimalist editorial aesthetic, defined by architectural tailoring and a restrained, desaturated color palette. Captured by photographer Daniel P. Shea, the series centers on the interplay between form and fabric, utilizing natural light to highlight textures ranging from plush shearling and rib-knit sweaters to fluid satin and structured workwear. The imagery employs clean, deliberate compositions to ground the collection within varied interior settings, spanning from industrial concrete surfaces to domestic, soft-focus environments. Art direction by Becca Thandi Halev and styling by Clare Byrne establish a polished, cohesive visual language across the campaign. The production features a cast including Elliot Belot and Esme Cornelius, with contributions from hair stylist Tamas Tuzes and makeup artist Emi Kaneko. Casting was led by Bert Martirosyan, with production oversight by Wei Li Wang, resulting in a series that emphasizes structural integrity and clean, modern geometry.

Editorial, Clean, Vertical

Natural light

Luxury Fashion Houses

Advertising Campaign