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Two models wearing Helmut Lang monochrome fashion including a white perforated jacket, leather shorts, and a tailored black vest.
Rear close-up of a model wearing black cuffed shorts with a leather waistband and a white perforated cropped jacket.
Two models wearing Helmut Lang monochrome fashion including a white perforated jacket, leather shorts, and a tailored black vest.
Rear close-up of a model wearing black cuffed shorts with a leather waistband and a white perforated cropped jacket.

Helmut Lang Brand Content 2025

About

Helmut Lang explores modern minimalism in this brand content series, captured by photographer Cameron Krone. The imagery highlights contemporary tailoring and structured womenswear silhouettes against a stark, high-key studio environment. Focusing on tactile contrast, the collection balances perforated mesh and leather textures with clean, architectural lines. This commercial work leans into a monochrome palette and minimalist aesthetic to define the current season’s look.

Brand

Helmut Lang

Credits

Cameron Krone
Photographer
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