Brand
ProjectBrand Content

Helmut Lang Brand Content 2025
Associated creatives
Tags
Description
Photographed by Cameron Krone for Helmut Lang brand content, this studio shot highlights tailored modern womenswear against a bright white seamless background. The model wears black cuffed shorts featuring a gathered leather waistband, back welt pockets, and rolled hems. An airy white perforated mesh cropped jacket exposes the lower back and waistline. A black structured shoulder bag with silver zip hardware is slung over the shoulder, accentuating the clean, minimalist styling.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
High-key
Industries
Designer Fashion
Color
Jet Black (60%)
Pure White (40%)
Background
White Seamless, Residential Building
Context
Lookbook
