Hellmann’s presents 'Will Levis No. 8,' a cinematic commercial project featuring American football player Will Levis. The campaign transitions between atmospheric outdoor settings and intimate interior vignettes, utilizing slow-moving sequences to anchor the brand within a moody, high-contrast aesthetic.
Produced by Edelman US, the spot employs cool blue colour grading and natural light to maintain a desaturated, cinematic visual language. The film captures Levis in a series of live-action vignettes, alternating between wide shots of the athlete in misty landscapes and tight, detail-oriented character portraits that showcase the product.
