Hellmann's Mayo Cat 2024

About

Hellmann’s latest commercial spot, titled 'Mayo Cat,' leans into the brand’s focus on food waste reduction by framing leftover ingredients as the foundation for creative cooking. The narrative centers on a woman in a kitchen who finds her culinary inspiration after a surprise interaction with a talking cat, illustrating how a simple jar of mayonnaise can transform staples like chicken and scallions into a finished meal. The project features a multi-scenario structure, moving from domestic kitchen settings to public appearances on talk shows and at book signings. Produced by Furlined with creative work from VML New York, the campaign utilizes a live-action technique paired with digital character animation to anchor its comedic tone. Post-production and VFX were managed by Framestore New York and Company 3 New York, with additional work by Mackcut.