Hellmann's Will Levis No. 8 2024

About

This cinematic commercial video for Hellmann's titled Will Levis No. 8 features American football player Will Levis in a series of dramatic vignettes. Dressed in white attire, Levis runs through misty outdoor settings, gazes intently at the camera, and holds up a jar of Hellmann's mayonnaise in various atmospheric locations. The visual style employs cool blue colour grading, soft natural and ambient lighting, and slow-moving sequences that highlight athletic presence and branding. Produced by Edelman US, the video balances moody outdoor environments with intimate interior shots of Levis relaxing and eating. The composition alternates between wide cinematic shots and tight character portraits.