Hellmann's
Mr Doodle Easter Egg Hunt
Brand
ProjectMr Doodle Easter Egg Hunt
Date
Mar 2026
Description
Hellmann's partners with artist Mr Doodle to introduce a limited-edition run of hand-illustrated mayonnaise jars. The commercial, produced by WPP Unite, documents the artist as he applies intricate marker designs to the labels, turning everyday pantry staples into collectible items for a giveaway. Featuring playful compositions, the video centers on the tactile process of custom art creation, framed by fresh ingredients and kitchen settings. The project was developed in collaboration with VML US.
Style
Horizontal, Commercial, playful, Warm
Industries
CPG / Packaged Food
Color
Jet Black
Pure White
Background
Office
Context
TVC / TV Commercial
Associated creatives
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