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Brand
Hellmann's
ProjectMr Doodle Easter Egg Hunt

Hellmann's Mr Doodle Easter Egg Hunt 2026

Associated creatives

WPP Unite
WPP UniteAgency / Creative

Tags

mr doodleartist drawing on jarhellmanns mayonnaise jarmayonnaise jarhellmannsman drawing with markerred haired manman drawingmarker

Description

This commercial video for Hellmann's features artist Mr Doodle hand-decorating limited-edition mayonnaise jar labels. The sequence opens with close-up shots of decorated egg illustrations and a refrigerator shelf displaying a Hellmann's jar surrounded by fresh vegetables. The artist is shown with red hair and a patterned shirt, sketching intricate black marker designs directly onto the product labels. Produced by WPP Unite, the video highlights a unique giveaway of one hundred individually customized jars.