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Hellmann's Mayo Cat 2024

About

Hellmann’s presents 'Mayo Cat,' a commercial spot navigating the intersection of culinary utility and narrative humor. The film follows a kitchen interaction between a woman and her pet, leading to a series of unexpected comedic scenarios including a talk show feature and a book tour. Produced with support from Furlined, the project leans into a polished, live-action technique with cinematic lighting. Visual sequences bridge domestic kitchen environments with elevated media appearances, showcasing the brand’s product as a practical solution for leftover ingredients. Post-production and VFX were managed by Framestore New York.

Brand

Credits

Mindshare
Media
Edelman US
PR
U-Studio
Agency / Creative

Industries

Styles

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