Heinz, Marvel Can't Unsee It Case Study 2025

Description

This case study video produced by Rethink for Heinz and Marvel highlights the extensive brand collaborations featured in Deadpool and Wolverine. The footage showcases Deadpool in his red suit and Wolverine in his yellow and blue suit, cleverly drawing comparisons to Heinz tomato ketchup and yellow mustard. Dynamic text overlays, montage clips from the movie, and humorous commentary illustrate how once you see the resemblance, you cannot unsee it.