Heineken
Player 0.0
Brand
ProjectPlayer 0.0
Date
Feb 2025
Description
Heineken brings its Player 0.0 campaign into the esports sphere, highlighting the intensity of competitive sim racing. The project captures the atmosphere of a tournament environment, focusing on the hardware and the focus of the participants within a high-energy gaming setup. Produced with creative input from Allied Global Marketing Ireland and Allied Global Marketing US, the work utilizes drone footage to navigate the venue, which is defined by vibrant neon ambient lighting. The commercial leans into a live-action technique to translate the pace of virtual racing for the screen.
Style
Horizontal, Commercial, Action, Neon
Techniques
Drone footage
Industries
Video Games
Color
Jet Black
Royal Blue
Background
Nightclub
Context
Brand Film / Corporate Video
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