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Heineken: Player 0.0

Date

Feb 2025

Description

Heineken’s Player 0.0 campaign captures the high-energy environment of professional esports racing. The promotional film documents the intensity of the competition, focusing on participants engaged with racing simulators and the surrounding atmosphere of the tournament. The production utilizes vibrant neon-hued lighting and dynamic drone footage to emphasize the scale and pace of the event. Allied Global Marketing Ireland and Allied Global Marketing US managed the creative execution for the project.

Style

Horizontal, Commercial, Action, Neon

Techniques

Drone footage

Industries
Color
Jet Black
Royal Blue
Background

Nightclub

Context

Brand Film / Corporate Video

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