Heineken: Harmon
Brand
Date
Nov 2023
Description
Heineken’s 'Harmon' campaign showcases a large-scale outdoor advertising installation featuring the brand's Silver beer and Formula 1 partnership. The production utilizes high-impact digital billboards on a multi-level building exterior, capturing the urban environment with dynamic visuals of product shots and race branding. Executed through a collaboration between BBH USA and BCN Visuals, the project combines polished commercial aesthetics with drone footage to emphasize the scale of the display. The work integrates live-action technique with high-resolution digital animation to engage the street-level audience.
Style
Horizontal, Commercial, Polished
Techniques
Drone footage
Industries
Color
Forest Green
Pure White
Crimson
Background
Commercial Office
Context
Out of Home (OOH)
Associated creatives
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