H.D. Cleverdon
Brand Identity
May 2022
The brand identity for H.D. Cleverdon encompasses a comprehensive visual system across print and digital touchpoints. The project spans commercial product photography, minimalist packaging design, and out-of-home advertising, grounding the candle collection in a refined, tactile aesthetic. The creative execution utilizes a palette of warm, natural light and organic textures to convey the brand's atmosphere. Typography plays a central role, featuring elegant serif lettering that appears across product labels, cardboard housing, and the e-commerce interface. Graphic Design for the identity was led by Fook, establishing a clean, consistent visual language that carries from macro product shots to urban billboard applications.
Horizontal, Commercial
