H.D. Cleverdon: Brand Identity
Brand
Date
May 2022
Description
This brand identity project for H.D. Cleverdon establishes a cohesive visual language across the company's candle collection and packaging suites. The work integrates serif typography and a minimalist aesthetic to highlight the brand's tactile product range, ranging from individual glass-jar candles to protective honeycomb paper packaging. Fook led the graphic design, which channels a clean, commercial sensibility through an earthy color palette and warm, natural light. The identity extends from physical product surfaces and e-commerce web design to large-scale outdoor billboard applications in urban environments.
Style
Horizontal, Commercial
Color
Pure White
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