H.D. Cleverdon Brand Identity 2022

About

An outdoor billboard mounted on a weathered urban wall covered in graffiti displays four distinct panels for the H.D. Cleverdon brand identity. Each panel presents a different aspect of the candle collection, including individual glass-jar candles on wooden surfaces, candles packaged in protective crinkle paper, hands lighting a match above a candle, and a cluster of four branded candles arranged on a knitted textile. Small QR codes appear in the upper right corner of each panel alongside the brand tagline. The large serif logotype for H.D. Cleverdon runs continuously along the bottom of the advertisement. The surrounding concrete and brick wall features layered wheatpaste posters and spray-painted tags.