Amanda
Brand Identity
Brand
ProjectBrand Identity
Date
Oct 2020
Description
The brand identity for Amanda Health Coaching and Body Esteem establishes a cohesive visual language across both physical and digital touchpoints. The system relies on a signature gradient palette, transitioning from soft peach to vibrant red, applied against clean, minimalist typography and textured paper stocks. Fook provided the graphic design, overseeing the development of corporate stationery, custom signage, and branded merchandise. The project integrates diverse techniques, including motion graphics for brand positioning, 3D renders for packaging mockups, and structured infographics within the comprehensive style guide.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Color
Pure White
Context
Advertising Campaign
Associated creatives
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