Amanda: Brand Identity
Brand
Date
Oct 2020
Description
This brand identity project for Amanda Health Coaching and Body Esteem establishes a cohesive visual language centered on a warm, minimalist aesthetic. The system leverages soft peach and red gradients paired with a clean combination of serif and sans-serif typography to create a professional look across diverse touchpoints. Designed by Fook, the identity extends from digital motion graphics to physical collateral, including stationery suites, signage, and custom packaging. The application emphasizes clean layouts and textured finishes, utilizing 3D render and CGI techniques to maintain consistency in various mockups and environmental presentations.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Context
Advertising Campaign
Associated creatives
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