Harbin Beer, NBA: The Biggest Slam Dunk in History
Brands
Date
Oct 2024
Description
Harbin Beer and the NBA collaborate for 'The Biggest Slam Dunk in History,' a commercial film depicting a massive, towering basketball player performing a slam dunk over a metropolitan skyline. The project centers on a nocturnal urban landscape, blending live-action technique with high-impact visual effects to create the scale of the central figure. Technically, the execution channels a cinematic aesthetic, utilizing neon lighting accents and animation to integrate the figure into the city environment. The production features post-production and visual effects by UNIT9 US.
Style
Horizontal, Action, Cinematic, Neon, Golden Hour
Techniques
Animation, VFX / visual effects, AI Image Generation
Industries
Color
Cobalt
Golden Yellow
Background
Night Sky
Context
TVC / TV Commercial
Associated creatives
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