Hampshire County Council
Fostering
ProjectFostering
Date
Feb 2025
Description
Hampshire County Council’s Fostering campaign features an animated narrative tracking the journey of a child transitioning into a foster home during the winter holidays. The visual approach utilizes clean line drawings set against soft-toned backgrounds to shift the perspective from isolation to inclusion within a supportive household. Developed by AdSmart from Sky, the project employs an animation-focused storytelling technique to highlight the impact of foster care. The narrative centers on themes of belonging and community support throughout the holiday season.
Style
Documentary, Horizontal, Clean
Techniques
Animation
Context
Brand Film / Corporate Video
Associated creatives
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