Hampshire County Council: Fostering
Date
Feb 2025
Description
Hampshire County Council initiates a public awareness campaign focused on the fostering process. This project utilises an animated line-art technique to illustrate the personal impact of foster care on young people. Developed by AdSmart from Sky, the creative uses a minimalist vector aesthetic against a textured background. The visual approach relies on hand-drawn strokes to depict scenarios such as new friendships and outdoor activities, maintaining a clean composition throughout the narrative.
Style
Artistic, Vertical, Clean
Techniques
Animation, Vector
Industries
Color
Magenta
Background
Paper Texture
Context
Brand Film / Corporate Video
Associated creatives
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