Hampshire County Council
Fostering
ProjectFostering
Date
Feb 2025
Description
Hampshire County Council initiates a public awareness campaign focused on the impact of foster care through a minimalist animated narrative. The project utilizes a clean, vector-based visual language to illustrate the positive experiences of children within the system, from building confidence to engaging in new recreational activities. Produced by AdSmart from Sky, the creative execution leans into an artistic, hand-drawn aesthetic. By stripping away complex visual noise, the work maintains a focus on the interactions between foster carers and children, presented through a vertical-first approach.
Style
Artistic, Vertical, Clean
Techniques
Animation, Vector
Industries
Public Awareness
Color
Magenta
Background
Paper Texture
Context
Brand Film / Corporate Video
Associated creatives
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